Jessica Meisels | President

Born and raised in New York City, Jessica Meisels built her foundation in the PR and marketing industry with an impressive start at the epicenter of the fashion empire in Manhattan. Prior to founding Fingerprint Communications in 2003, Meisels led a thriving career in high fashion, working with the likes of illustrious fashion houses,  Bottega Veneta, Chanel and Bulgari. After seeing a lack of agencies in the industry that provided clients 360 degree PR strategies, Meisels founded Fingerprint Communications with a vision to create a public relations and marketing firm unlike any other. Eleven years later, Fingerprint Communications offers its diverse clientele unrivaled service on a global scale, eliciting consistent and exceptional results with innovative and cutting edge strategies.

With offices in New York, Los Angeles and London, Fingerprint Communications is a boutique full-service public relations and marketing agency that specializes in lifestyle, entertainment, hospitality, fashion and consumer goods. The company has a strong history of building brands and consistently pushing the limits with groundbreaking and innovative marketing strategies which generate global media coverage. Fingerprint Communications places brands into the hands of the consumers through strategic placement in the media, celebrity, entertainment, lifestyle and business communities. Its guiding philosophy remains, “Concept is key. Execution is everything. Results are guaranteed.”

Career accomplishments

Meisels has developed numerous distinguished multilayered platform campaigns that yield extensive press placements that continue to propel both her emerging brands and Fortune 500 clients to the forefront of both media and consumers.

Air New Zealand looked to Fingerprint Communications to help raise awareness in the United States and to position Air New Zealand as one of the leading global airlines for business and leisure travelers.  Despite several challenges including a volatile and competitive airline industry and a limited budget, Fingerprint Communications set out to create an authentic and engaging celebrity relationship with Air New Zealand’s mascot, Rico, through viral videos, photo opportunities and social media campaigns to result in national buzz and media attention for the airline. Utilizing Fingerprint Communications’ wide network of celebrity relationships, we were able to align key celebrities including Snoop Dog, Richard Simmons, David Hasselhoff, Giuliana Rancic and Lindsay Lohan to create a series of viral videos resulting in generating worldwide media and press attention for Air New Zealand.  The success of the campaign yielded millions of combined views of the viral videos on the airlines YouTube channel and press coverage resulting in over 2 billion media impressions.  This campaign also helped to raise the visibility of the airline’s social media, raising it from ten to number four in audience numbers in its category in a single year.   

Oakley tasked Fingerprint Communications to build upon their image of a dedicated, intense and resourceful athletic company and transition its brand association from sports into lifestyle. Fingerprint developed the Learn to Ride Program which fuses high level celebrities and professional athletes allowing Oakley to build exclusive content and the ability to leverage breakthrough engagement, social and digital media activations.  Learn To Ride makes once in a lifetime bucket list experiences a reality, by transforming pros into teachers and celebrities into surf, racecar, and snow board students. Oakley has increased its awareness by partnering with leading pop culture, sports and entertainment influencers resulting in over 3 billion media impressions, including placement in Vanity Fair as one of the nine things to look forward to at the Sundance Film Festival.

Outside activities and accomplishments

Instilled with a strong sense of philanthropy in her adolescence, Meisels has developed a long-standing relationship with three charitable and corporate social responsibility efforts, Virgin Unite, TS Alliance and The Art of Elysium. 

As a business owner, Meisels carries a strong belief in empowering individuals through opportunity and education to transform entrepreneurial aspirations into flourishing companies. In this light, Meisels supports Virgin Unite, a non-profit subsidiary of the Virgin Group, founded by Sir Richard Branson, with the mission to unite great people and entrepreneurial ideas and enrich people’s lives. The philanthropic cause is guided by the principle that business is a necessity in the overall growth and well-being of the world. Meisels works closely with the board to implement events and strategies to foster community outreach and global awareness. For several years, Meisels and her team have spearheaded Virgin Unite’s annual Rock the Kasbah gala, overseeing entertainment, creative direction, cultivating partnerships, developing sponsorships, production and ticket sales.

In addition to supporting leadership in business, Meisels works closely with the Tuberous Sclerosis (TS) Alliance, a cause that is near and dear to her heart. For the past 2 years, Meisels has worked with board members to fundraise for events, connected the charity with both the business and entertainment industries, as well as developed strategic sponsorships. In speaking with affected families and board members, Meisels built and executed a campaign to build awareness and fundraise research to find a cure for cancerous tumors, epilepsy, autism and lung and kidney disease.  In this relationship, Meisels has partnered Fingerprint Communications with the TS Alliance’s for their annual fundraising event, Comedy for a Cure. This star-studded evening of humor has help to raise over $3.75 million over the past 12 years.  Meisels has cross-pollinated her client rooster with Comedy for a Cure to not only raise funds, but develop organic long-standing partnerships.

Blending her love of children and passion for creativity, Meisels has had a tremendous helping hand in the growth of the Art of Elysium. Started in Los Angeles by a close friend who witnessed the isolation that children who battled serious medical conditions endured during treatment, the Art of Elysium encourages actors, artists and musicians to lend their time and talent to children in hospitals. Meisels helped to globalize the Art of Elysium bringing the charity from the backyard of Los Angeles to the Cannes Film Festival. The iconic festival attended by powerful industry individuals has provided a huge opportunity to not only fundraise, but develop an international platform to raise awareness for Art of Elysium. Meisels has developed partnerships with the Soho House, Belvedere and Cartier on behalf of the charity to also create their Paradis fundraising event. 

Industry contributions (including industry association memberships and accreditation)

In 2011, Biz Bash, the leading business to business media company for the event planning industry, recognized Meisels as its Publicist/PR Executive of the year for their West Readers’ Choice Awards. Previous winners have included Sharon Abramzon, of St. Judes Children Hospital, James LaForce of LaForce & Stevens and Elizabeth Irving of Autism Speaks.

Additionally, Meisels was asked by The University of Southern California’s Annenberg School for Communication and Journalism to appear on numerous entertainment career panels and speak at graduate-level marketing classes to share her expertise within entertainment media, marketing and sponsorship.

Meisels has reinvented and redefined the definitions of a PR and marketing agency for the 21st century, as she set new standards and a precedent for client services, media coverage and philanthropy. For the past 11 years, Fingerprint Communications has had a strong history of building brands and generating worldwide media coverage by consistently pushing the limits with trail-blazing, innovative, and one-of-a-kind entertainment marketing programs. The team continues to connect high profile talent with brands to build exclusive content resulting in breakthrough engagements across all media platforms including social and digital channels.  With her extensive and diverse portfolio of clients, Meisels has proven that Fingerprint Communications has harnessed its specialization in industries across the board, including fashion, hospitality, consumer goods, travel and technology markets. Meisels ability to tailor and target her clientele in a diverse array of markets has propelled Fingerprint Communications to the forefront of leading PR agencies. 

Fingerprint Communications unique approach enables the agency to collaborate on all marketing initiatives to create and maximize the media results for its clients.  It is with this methodology, that Meisels has expanded into a global service company with clients including Air New Zealand, Virgin America, Sears and Oakley to name a few.  Meisels has cultivated her staff to develop strong and meaningful results through a balance of strategic media coverage, tactical entertainment partnerships, establishing industry credibility and increasing consumer awareness. 

Meisels client loyalty and her agency’s continued success is a testament to her tactical thought process, creativity, vision and innovation.